I have had numerous people ask about purchasing new hardware in the past month. Many say they are considering an Apple product. I have no issue with this. I do feel people don't realize Microsoft has changed a lot in this past year.
Things to consider:
- Typical Apple hardware is ~50% more than equivalent Windows hardware. You're buying brand trend and build quality. So the $1200 Macbook Windows equivalent can be had for less than $800 consistently.
- Microsoft is now considered a 'devices and services' company. They are moving away from the cash cow of selling you a new version of Windows every few years.
- Apple has quietly removed it is immune to viruses.
- Windows 8 is a huge step in a new direction. I would recommend visiting a Microsoft Store and look, touch, feel the new hardware and user interface. I have been running Windows 8 for 9+ months; having the touch interface on a tablet and in my hands created an understanding of the new user interface.
While a lot more can be discussed, the above is the core of what I remind people of when they are considering what eco-system to invest in. With any company the size of Microsoft, it takes time to transition and streamline into new markets. Some have counted MS out. I don't. I think they have just started making their footprint in the contemporary computing world.