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Don't Overlook Microsoft

I have had numerous people ask about purchasing new hardware in the past month.  Many say they are considering an Apple product.  I have no issue with this.  I do feel people don't realize Microsoft has changed a lot in this past year.  

Things to consider:

  • Typical Apple hardware is ~50% more than equivalent Windows hardware.  You're buying brand trend and build quality.  So the $1200 Macbook Windows equivalent can be had for less than $800 consistently.
  • Microsoft is now considered a 'devices and services' company.  They are moving away from the cash cow of selling you a new version of Windows every few years.
  • Apple has quietly removed it is immune to viruses.
  • Windows 8 is a huge step in a new direction.  I would recommend visiting a Microsoft Store and look, touch, feel the new hardware and user interface.  I have been running Windows 8 for 9+ months; having the touch interface on a tablet and in my hands created an understanding of the new user interface.

While a lot more can be discussed, the above is the core of what I remind people of when they are considering what eco-system to invest in.  With any company the size of Microsoft, it takes time to transition and streamline into new markets.  Some have counted MS out.  I don't.  I think they have just started making their footprint in the contemporary computing world.